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Adapting to Growing Demands and Trends through Reinvention

To satisfy new needs and greater demands, the chemical industry is constantly reinventing and finding new applications for existing products.

In a fast-changing world, our industry must continually adapt and innovate to meet new customer needs. While inventing completely new products is one way, enhancing existing products for new solutions is also paving the way to meet shifting trends.


When there’s a demand, there’s a way.

Industries these days face disruption from all sides. Governments issue ever more stringent environmental regulations which aim to lower carbon emissions and enhance energy efficiencies. From cars to supermarket shelves, multiple industries’ manufacturing processes are impacted by these regulations.

Consumers play a crucial role in shifting market demands as well. A new international study reveals that a third of consumers now choose to buy from brands they believe are doing social or environmental good.* As a result, corporations increasingly implement more renewable or planet-friendly solutions as part of their operations in order to meet sustainability goals. At the same time, digitalization has led to increasing demands for analytics and artificial intelligence, which pushes a number of sectors to rethink how they do business in ways that take advantage of the digital world.

Among the various disrupters, two in particular impact Chemours and companies like it: increased environmental regulations and ever-increasing market demands for durable, high-performance products.

We see this challenge as our defining opportunity to pave the way for innovative thinking by reinventing essential and trusted products. Whether it’s pushing the boundaries of the chemistry itself or expanding the applications of established products, reinvention is critical for our industry as a way to truly innovate.


A headshot of Paul Kirsch, President of Fluoroproducts at Chemours.

Our Expert Corner

Hear Paul Kirsch, President of Fluoroproducts, share his thoughts on reinventing existing products for new applications.


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Explore more with C&EN on how the chemical industry turns to reinventing existing products to meet customer demand for innovative products.

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Paul Kirsch

President of Fluoroproducts

Chemours seeks to understand what trends are happening in the world and how they affect customers, so we can make the products they use today better for tomorrow.


Evolving the molecule for a cooler planet.

In order to meet regulatory movements towards minimizing carbon footprints, we have pushed the boundaries of our existing chemistry to enhance our products. For example: our Opteon™ low GWP refrigerants.

A man is managing a server room that is cooled by Opteon™ refrigerants.

From massive data and server farms that enable the cloud to trucks that transport fresh produce from one city to another, refrigerants are the common denominator. By evolving the molecule for these refrigerants from HFCs to HFOs, Opteon™ refrigerants meet sustainability goals without sacrificing performance.


Rethinking essentials for new needs.

Chemours has found other innovative ways to reinvent existing products by expanding their applications to different industries. As consumers demand more enhanced connectivity—through both speed and portability—we’ve taken this as an opportunity to reinvent the applications of some of our high-performance products.

A product originally launched in 1957 for the aerospace industry, Viton™ is now an essential ingredient in a number of wearable technology devices—including virtual reality, augmented reality, fitness trackers, cameras, and smart watches. Highly durable and low-friction, this fluoroelastomer boasts properties that help this transformative technology satisfy consumer demand.

A product that has been the gold standard in nonstick cookware, Teflon™ PTFE is now used to help fuel the Internet of Things, through its applications in cables, wiring, antennas, and semiconductor manufacturing, just to name a few. With its ability to withstand high pressures and temperatures, Teflon™ PTFE helps meet consumer demands beyond the kitchen.

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Reinventing with a purpose.

“We neither produce nor reinvent products—no matter how unusual or interesting—just because we can,” says Paul Kirsch, President of Fluoroproducts at Chemours. “Instead, we strive to develop products that offer value and reflect our commitment to being Customer Centered. At Chemours, we’re the strongest advocates—the greatest champions—of our customers’ needs and goals.”

As the world continues to change at an increasingly faster pace, our focus is to listen to and partner with our customers. Because while numerous new products are introduced to the world on a daily basis, we believe that only when we deliver value-added reinventions that enable our customers to address their challenges will we truly make an impact through our chemistry.




*Source: "Report shows a third of consumers prefer sustainable brands." Unilever. May 1, 2017.

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